News
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Why Are Sapphires Popular for Royalty?
If diamonds are forever, sapphires are for royalty. From ancient kings to modern-day duchesses, this deep-blue gemstone has held court for centuries. There’s something about a sapphire that feels regal—elegant...
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What Makes a Ruby “Pigeon Blood”?
You’ve probably heard the term tossed around in luxury auctions, high-end boutiques, or by jewelers trying to sell you “the rarest ruby ever.” Pigeon blood. It sounds a bit gruesome,...
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Is a D Color Diamond Worth It?
Let’s talk about D color diamonds—the holy grail of “colorless.” They’re pristine, icy, and expensive. But are they really worth the hype, or are we just chasing a label? If...
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Why Some Diamonds Lose Their Sparkle After You Buy Them
Why Are Some Diamonds Dull After Purchase? So you saw the diamond of your dreams, fell in love with it in the store, and took it home—only to realize it...
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Why We Actually Appreciate Diamonds (And No, It’s Not Just Because They’re Shiny)
Diamonds get a bad rap sometimes. “They’re overpriced,” “It’s all marketing,” “You’re paying for hype.” Sure, sure. But the thing is — people who say that usually haven’t really looked...
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Are Diamonds a Smart Investment in 2025?
Diamonds are sparkly, luxurious, and expensive—but are they smart investments? That’s the million-dollar question (literally, in some cases). In 2025, with inflation, crypto volatility, and AI everything, people are rethinking...
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What to Do With Your Diamond After a Breakup
Breakups are messy. Whether it ended with a dramatic bang or a quiet conversation over coffee, there’s always emotional cleanup—and sometimes, there's also a diamond sitting in a box at...
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Which Diamond Is Best for Everyday Wear?
Let’s face it—diamonds are stunning, but not every diamond is built to handle your day to-day hustle. You want sparkle, sure, but you also need strength. Whether you’re running errands, typing...
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Why Cut Matters More Than Carat Weight (Yes, Really)
Let’s be honest—when most people think about diamonds, the first thing that pops into their head is carat. Bigger must be better, right? Not quite. Carat weight is often the...
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The Truth About Triple Excellent Diamonds—Are They Always Better?
Sounds impressive, right? “Triple Excellent.” But what does it actually mean? If you’ve spent any time browsing diamond certificates or talking to jewelers, you’ve probably heard the term “Triple Excellent.”...
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The Cathedral Setting: The Unsung Hero of Elegant Engagement Rings
When most people shop for engagement rings, they focus on the obvious—diamond cut, carat weight, band style. But there's one detail that often flies under the radar, even though it...
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Gemstones for Every Season: Which Stones Align with Your Seasonal Vibes?
As the seasons change, so do our energy, moods, and styles. Just like our wardrobes, the gemstones we wear can shift to align with the rhythm of nature. Gemstones are...