News
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How Color Is Created Inside a Stone (It’s Not Magic — It’s Science)
So you’re staring at a gemstone — maybe it’s a deep emerald green or a blindingly rich sapphire blue — and you’re wondering: how the hell does a rock get...
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Diamonds vs White Sapphires: What’s the Difference?
At first glance, a white sapphire and a diamond can look pretty similar. Both are clear, sparkly, and elegant. But if you’re choosing between the two—especially for something big like...
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The Art of Enamel Jewelry: Techniques and Trends
Enamel is back—and it's anything but boring There’s something wildly charming about enamel jewelry. It’s colorful, glossy, and full of character—and it’s making a serious comeback. While it may look...
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Lab Gemstones vs Synthetic Gemstones: What’s the Real Difference?
Let’s be honest—gemstone shopping used to be simple. You’d walk in, pick a sparkly thing, and leave happy. But now? It's a maze of terms like “lab-grown,” “synthetic,” “simulated,” and...
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How to Spot Greenwashing in Jewelry Marketing
Let’s be honest—shopping for jewelry is supposed to feel good. You fall in love with a gorgeous piece, you imagine the story behind it, and you feel just a little...
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Not All Emeralds Are Created Equal: A Quick Guide to the Types of Emeralds
Emeralds are the moment. Bold, powerful, and timelessly glamorous—they’ve been worn by pharaohs, queens, and icons across centuries. But did you know not all emeralds come from the same place,...
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Maharani Energy: The Indian Queens Who Wore Jewels Like Armor
Indian Maharanis didn’t just wear jewelry—they commanded it. Picture this: emeralds layered across the chest, diamonds cascading from the ears, strings of pearls woven into silk saris, rubies glowing like...
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What Is a Baroque Pearl?
Not all pearls play by the rules—and that’s exactly what makes baroque pearls so special. If traditional pearls are the polished debutantes of the jewelry world—perfectly round, uniform, classic—then baroque...
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Witchy Women and Moonstone Magic: Jewelry for the Intuitive Babe
If diamonds are for sparkle, moonstones are for soul. With their soft glow and mysterious shimmer, moonstones are the go-to gem for the intuitive, the mystical, and the quietly powerful....
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Diamonds Are Cool, But Rubies Are Hot: The Gem of Rebels and Queens
Diamonds might sparkle, but rubies? They sizzle. Rubies aren’t just gems—they’re a declaration of power, passion, and confidence. They’re the stones for women who go after what they want, whether...
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Cleopatra & Emeralds: The Original Love Story of Power and Glamour
Before there were diamond ads, Instagram influencers, or red carpet stylists—there was Cleopatra. And long before emeralds became the gemstone of choice for bold, magical women everywhere, Cleopatra was already...
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Gemstones for Every Season: Which Stones Align with Your Seasonal Vibes?
As the seasons change, so do our energy, moods, and styles. Just like our wardrobes, the gemstones we wear can shift to align with the rhythm of nature. Gemstones are...