News
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Traveling with Diamonds - What You Should Know
Okay, let’s talk about the glamorous, mildly nerve-wracking, always-a-bit-extra experience of traveling with diamonds. You’ve packed your bags, double-checked your passport, and now you’re staring at your jewelry case like......
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The Rise of Blockchain in Diamond Traceability
There was a time when buying a diamond was all about the sparkle. You’d walk into a store, find a stone that caught your eye, and that was that. But...
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How to Spot Greenwashing in Jewelry Marketing
Let’s be honest—shopping for jewelry is supposed to feel good. You fall in love with a gorgeous piece, you imagine the story behind it, and you feel just a little...
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Is “Investment Jewelry” Actually Worth It?
We’ve all done it. Walked into a jewelry store with full intention to just browse, then locked eyes with a piece that made your heart skip. And then we whisper those...
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Don’t Wait for a Man to Buy You a Diamond—Buy It Yourself
There’s a myth we’ve been fed for generations—that a diamond is something you receive. That it arrives wrapped in a velvet box, handed over with a trembling proposal, marking the...
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Diamond DNA: How Scientists Are Decoding the Origins of Earth's Rarest Gems
If you’ve ever stared into a diamond and wondered where it came from — like really came from — you’re not alone. Beyond the glitz and glamour, every diamond holds...
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Beyond the Bling: The Wild, Unexpected Lives of Diamonds in Tech & Medicine
Let’s be real — when we think of diamonds, our minds usually go straight to rings, red carpets, or Rihanna telling us to "shine bright." But what if I told...
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Why Loose Gemstones Are a Bigger Problem Than You Think
Let’s face it—loose gemstones are the silent troublemakers of the jewelry world. They sneak up on you, quietly making their way out of their prongs or setting, only to cause...
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Why Elongated Oval Cut Diamonds Have More Bowtie Effect Than Standard Oval Diamonds
When shopping for an oval-cut diamond, you might notice a shadowy effect in the center of the stone, often referred to as the "bowtie effect." This phenomenon is more noticeable...
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Understanding the Importance of Diamond Cut vs. Diamond Shape
When it comes to diamonds, the terms "cut" and "shape" are often used interchangeably, but they actually refer to two very different qualities that influence your diamond’s appearance and value....
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Why Round Lab Diamonds with M Color Shine Brighter Than Other Shapes (Yes, Really!)
Diamonds are a girl’s best friend, right? But have you ever wondered why some diamonds sparkle more than others? Well, buckle up, because today we’re diving into why round lab diamonds,...
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Diamond: The April Birthstone – A Symbol of Strength, Love, and Luxury
April's birthstone, the diamond, is perhaps the most iconic and well-loved gemstone in the world. Known for its incredible brilliance, sparkling beauty, and timeless elegance, diamonds have been a symbol of...