Новости
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Why Diamond Symmetry Shouldn’t Be Overlooked
When it comes to buying a diamond, most people are busy obsessing over the 4Cs—cut, color, clarity, and carat. But let’s talk about a feature that quietly influences how beautiful...
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Why Diamond BGM (Brown, Green, Milky) Hues Aren’t on Grading Reports But Matter
Diamonds are more than just what’s on the certificate When you’re shopping for a diamond, what’s the first thing you look at? Probably the 4Cs: cut, color, clarity, and carat....
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Radiant vs. Emerald Cut Diamonds: What’s the Real Difference and Which One’s Right for You?
If you’re torn between a radiant cut diamond and an emerald cut diamond, you’re not alone. These two rectangular beauties both exude elegance—but in totally different ways. One gives you...
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Breaking the 1-Carat Mental Block : Why You Don’t Need That Number
Somewhere along the way, 1 carat became the number. The milestone. The invisible bar that says, “Now it’s a realdiamond ring.” For years, it’s been embedded in the bridal world,...
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Why So Many Diamonds Look Dull in Daylight (And What to Do About It)
You find the perfect diamond. It sparkles like crazy in the store, all fire and brilliance under those flattering spotlights. You take it home, excited to see it in your...
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Do Jewelers Push Natural Diamonds Because They Have To? Let’s Talk Margins
Walk into a jewelry store today and ask to see a lab-grown diamond, and you might notice something subtle - but telling. A pause. A slight redirect. Maybe a polite...
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How Designers Use Negative Space to Make Diamonds Look Cooler
There’s something refreshing happening in the world of jewelry design. It’s not louder. It’s not flashier. It’s actually the opposite - and that’s what makes it so striking. More and...
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Diamond Anatomy: What No One Explains About the Pavilion and Table
When most people shop for a diamond, the first thing they focus on is the 4Cs—cut, color, clarity, and carat. But here's the truth: there’s a lot more to how...
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Do Lab Diamonds Have a Soul? A Look Beyond the 4Cs
We’ve all heard the phrase “a diamond is forever.” But in today’s world, where technology and tradition collide, that forever might come from a lab instead of the earth. Lab-grown...
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Do Bigger Diamonds Always Sparkle More? The Truth About Carat vs. Cut
Let’s face it, when most people think “bigger diamond,” they automatically think “better diamond.” It’s a common assumption. More carats must mean more sparkle, right? Not exactly. In fact, the...
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The Dirty Secret Behind Diamond Polish Grades
If you’ve ever browsed diamond certifications, you’ve probably seen something called a “polish grade.” It sounds fancy—like a final buff or some extra sparkle. And when you see “Excellent” polish...
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Why GIA Isn’t the Only Grading Lab That Matters Anymore
For the longest time, if you weren’t buying a GIA-graded diamond, people looked at you sideways. GIA (Gemological Institute of America) set the standard for diamond grading, and for decades, it’s...